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Yes, Generative Engine Optimization (GEO) Is Already Here
Yes, Generative Engine Optimization (GEO) Is Already Here By TeamTrimrly in SEO September 04, 2025
GEO isn’t just a trend—it’s already happening. Language evolves, and so too should how we define search in the AI era.Carolyn Shelby published an article on SEJ recently with the headline Stop Trying To Make GEO Happen.“Stop trying to make...
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Danny Sullivan: ‘Good SEO is Good GEO’
Danny Sullivan: ‘Good SEO is Good GEO’ By TeamTrimrly in SEO September 04, 2025
Google’s former search liaison reinforced that SEO is still about building content that helps people. He also addressed growing concerns about declining clicks since AI Overviews launched.“Good SEO is good GEO.” That’s the message from Danny...
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Google Can Keep Chrome, But Exclusive Search Contracts Must End: Antitrust Ruling
Google Can Keep Chrome, But Exclusive Search Contracts Must End: Antitrust Ruling By TeamTrimrly in SEO September 03, 2025
A federal judge in the DOJ’s antitrust case against Google ruled that the tech giant must stop using exclusive contracts and share its search data with rivals.Google will retain its Chrome browser, but it cannot rely on exclusive deals to secure...
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