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Reddit Pixel (Conversion Tracking)

Last updated on May 05, 2026

The Reddit Pixel is a tracking script that allows you to measure the effectiveness of your Reddit Ads by capturing the actions users take after viewing or clicking your ads. It helps you track conversions, build remarketing audiences, and optimize your campaigns based on real engagement data.

Your Reddit Pixel ID is a unique alphanumeric string that identifies your Reddit Ads account and links user activity to your campaigns.

Example format:
t2_abcd1234efgh5678

By connecting your Reddit Pixel with Trimrly, you can track how Reddit traffic interacts with your short links, QR codes, and bio pages — allowing you to make smarter advertising decisions.

 

How to find your Reddit Pixel ID:

  1. Sign in to your Reddit Ads Manager.

  2. Click Conversions → Reddit Pixel in the top navigation bar.

  3. If you don’t have a pixel yet, select Create Pixel.

  4. Copy your Pixel ID from the installation instructions (for example, t2_abcd1234efgh5678).

 

How to add the Reddit Pixel in Trimrly:

  1. Open your Trimrly Dashboard.

  2. Go to Tracking or Analytics settings.

  3. Paste your Reddit Pixel ID in the Reddit field.

  4. Click Save to activate Reddit tracking.

 

Important Notes:

  • Ensure your Pixel ID is correct before saving; incorrect values will prevent data tracking.

  • It may take up to 24 hours for data to appear in your Reddit Ads dashboard.

  • Verify your pixel setup using the Reddit Pixel Helper (Chrome Extension).

  • Set up specific events (Page Visit, Add to Cart, Purchase, etc.) inside Reddit Ads Manager for detailed conversion tracking.

 

Why connect Reddit Pixel with Trimrly:

  • Measure how Reddit users interact with your Trimrly links, pages, and QR codes.

  • Track conversions from clicks, signups, or sales generated by Reddit Ads.

  • Build custom audiences for remarketing and better targeting.

  • Improve ad efficiency using accurate, real-time event data.

Learn More about Reddit Pixel Installation

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