Has the discussion around LLMs.txt become more noise than signal, and what does it actually mean for AI visibility?Across the SEO world, platforms and plugins are rushing to include LLMs.txt as if it’s the next frontier of search optimisation. With...
Google has officially completed the rollout of its August 2025 spam update. The process began on 26 August 2025 and wrapped up on 22 September 2025, taking just under 27 days in total.This marks the first spam update of 2025, following three separate...
Google’s decision to remove the num=100 parameter has caused widespread shifts in impressions, rankings, and keyword visibility, according to new data.The change, which eliminated the ability to display 100 results per page in Google Search, is...
Google Search Rank Tracking Disrupted by Recent Google UpdateGoogle recently removed the option to display 100 search results per page, creating challenges for SEO tracking and reporting. Many third-party rank tracking tools and Google Search Console...
Logan Kilpatrick, lead product manager at Google, hinted that AI Mode may soon become the default option in Google Search. Hours later, another Google executive downplayed the statement, saying users should not read too much into it. The mixed...
LLM referrals convert at nearly the same rate as organic search and contribute less than 1% of traffic, according to fresh data that challenges claims of higher-quality AI-driven clicks.Traffic from large language models (LLMs) does not convert more...
