GEO isn’t just a trend—it’s already happening. Language evolves, and so too should how we define search in the AI era.Carolyn Shelby published an article on SEJ recently with the headline Stop Trying To Make GEO Happen.“Stop trying to make...
Google’s former search liaison reinforced that SEO is still about building content that helps people. He also addressed growing concerns about declining clicks since AI Overviews launched.“Good SEO is good GEO.” That’s the message from Danny...
A federal judge in the DOJ’s antitrust case against Google ruled that the tech giant must stop using exclusive contracts and share its search data with rivals.Google will retain its Chrome browser, but it cannot rely on exclusive deals to secure...