The AdRoll Conversion Pixel helps you track visitor behavior, conversions, and retargeting performance across your campaigns. When someone interacts with your AdRoll ads and lands on your Trimrly links or pages, this pixel allows you to see what actions they take and measure your campaign ROI accurately.
Your AdRoll Pixel ID has two components:
Advertiser ID (adroll_adv_id)
Pixel ID (adroll_pix_id)
To activate your pixel, combine both parts using a forward slash:adroll_adv_id/adroll_pix_id
For example:T2GABC123XYZ/DEF789KLM456NOP
How to find your AdRoll Pixel IDs:
Log in to your AdRoll Dashboard.
Go to Settings → Pixel Details.
Copy your Advertiser ID and Pixel ID.
Merge them together in the format
adroll_adv_id/adroll_pix_id.
How to add your AdRoll Pixel in Trimrly:
Open your Trimrly Dashboard.
Navigate to Tracking or Analytics settings.
Paste your combined AdRoll Pixel ID into the AdRoll field.
Save the settings to activate conversion tracking.
Important:
Make sure both IDs are entered correctly; any missing or misplaced characters will break tracking.
Once added, allow a few minutes for AdRoll to start receiving events.
You can test your installation using the AdRoll Pixel Helper (Chrome Extension) or your browser console.
Why connect AdRoll Pixel with Trimrly:
Measure ad performance across every Trimrly link and QR code.
Retarget visitors who interacted with your Trimrly campaigns.
Get deeper conversion insights without adding multiple scripts.
Optimize your AdRoll ads using accurate first-party event data.