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Most ad platforms lock you into their own ecosystem. You run Facebook retargeting inside Meta, Google Display retargeting inside Google Ads, and end up managing separate audiences, separate budgets, and separate reporting dashboards for each one. AdRoll takes a different approach. One pixel, one dashboard, and audience segments that run across display, social, email, and even Connected TV from a single place.

Connecting your AdRoll Pixel to Trimrly brings your short links, bio pages, and QR codes into that same ecosystem. Every visitor who comes through a Trimrly link gets tracked, gets added to your AdRoll audiences, and becomes eligible for retargeting campaigns across every channel AdRoll supports.

Unlike other pixels that use a single ID, AdRoll uses two values that need to be combined before you can add them to Trimrly:

• Advertiser ID (adroll_adv_id) - a 22-character alphanumeric string that identifies your AdRoll account.
• Pixel ID (adroll_pix_id) - a separate 22-character string that identifies your specific pixel.

You combine them with a forward slash to form your full Pixel Tag, like this: 
T2GABC123XYZ/DEF789KLM456NOP

What Is the AdRoll SmartPixel?

The AdRoll SmartPixel is a JavaScript snippet that loads on your pages and tracks visitor behavior at a granular level. When someone visits a page where the pixel is active, AdRoll logs that visit, records which pages the user viewed, and starts building an audience profile based on their behavior. That data feeds directly into your AdRoll retargeting campaigns.

What makes AdRoll distinct from single-channel pixel solutions like the Meta Pixel or Google Ads tag is the breadth of channels it feeds. Once the pixel collects audience data, AdRoll can serve retargeting ads to those same users across programmatic display networks, Meta, TikTok, Pinterest, email, and Connected TV. You're not siloed into one channel. The same audience segment built from Trimrly visitors can run across all of them simultaneously from one campaign setup.

AdRoll's platform has been built on retargeting data since 2007 and its machine learning models are trained on that long history. The pixel doesn't just count page views. It understands behavioral signals like repeat visits, time on page, and conversion proximity, and uses those signals to optimize which users get served retargeting ads and when.

What the AdRoll Pixel Tracks

Once installed on your Trimrly pages, the SmartPixel handles several types of tracking that feed into different parts of your AdRoll account:

Website Visitor Audiences

The pixel automatically builds a pool of website visitors from every page it loads on. Inside AdRoll's audience tools, you can create segments from this pool based on which pages visitors viewed, how recently they visited, or how many times they came back. A visitor who landed on your bio page twice in the last seven days is a very different retargeting prospect from someone who visited once three weeks ago, and the pixel gives you the data to treat them differently.

Conversion Tracking

AdRoll separates standard page view tracking from conversion tracking. Conversions are specific actions you define as valuable, such as a form submission, a signup completion, or a purchase confirmation. When you tag a conversion page inside AdRoll's Pixel Assistant or Segments settings, the pixel reports those completions back to your campaign reporting. This lets you see which campaigns, ad formats, and audience segments are actually driving results versus just generating clicks.

Cross-Device Tracking

AdRoll uses identity resolution to track users across devices. Someone who clicks a Trimrly short link on their phone and then converts on their desktop later can still be attributed correctly in AdRoll's reporting. This matters for longer sales cycles where a user might interact with your content on multiple devices before making a decision.

Dynamic Product Ads Support

For e-commerce brands, the SmartPixel also supports Dynamic Product Ads. When a visitor views a product page and leaves without buying, AdRoll can automatically serve them an ad showing the exact product they looked at, with current pricing and availability, across display and social channels. This requires the pixel to be active on product and checkout pages, which is handled through the Trimrly connection when those pages are your destination URLs.

How to Find Your AdRoll Advertiser ID and Pixel ID

Both IDs live inside your AdRoll account. Here's how to locate them:

1. Log in to your AdRoll account at app.adroll.com.
2. In the left navigation, click Analytics, then select Insights.
3. Click the Website tab at the top of the Insights page.
4. Click View Pixel. The pixel code snippet will appear on screen.
5. Near the top of the code, you'll see two values clearly labeled: 
   adroll_adv_id = "YOUR_ADVERTISER_ID" 
adroll_pix_id = "YOUR_PIXEL_ID"
6. Copy both alphanumeric strings. Do not include the quotation marks, just the strings themselves.

If you see a red banner at the top of your AdRoll dashboard saying "Pixel Setup Required," you can also click that banner and follow the prompts to reach the same pixel code page.

Once you have both values, combine them with a forward slash in this exact format: 
adroll_adv_id/adroll_pix_id 
For example: T2GABC123XYZ/DEF789KLM456NOP

That combined string is what you'll paste into Trimrly. Keep both original values somewhere accessible too, since you'll need them separately if you ever configure the pixel through Google Tag Manager.

How to Add AdRoll Pixel to Trimrly

With your combined Pixel ID ready, adding it to Trimrly takes about two minutes:

1. Log in to your Trimrly account. No account yet? Register for free here.
2. In the left sidebar, click Tracking Pixels under the Channels section.
3. On the Add Pixel page, open the Pixel Provider dropdown and select AdRoll.
4. In the Pixel Name field, type a recognizable label, like "AdRoll SmartPixel" or the name of your active campaign.
5. Paste your combined Pixel ID (e.g., T2GABC123XYZ/DEF789KLM456NOP) into the Pixel Tag field.
6. Click Add Pixel to save.

Once saved, Trimrly loads the AdRoll SmartPixel on all short link redirect pages, bio pages, and QR code landing pages. Every visit to those pages starts populating your AdRoll website audiences automatically.

Setting Up Audience Segments and Conversions in AdRoll

Installing the pixel through Trimrly gets the data flowing. The next step is organizing that data into segments and conversion goals inside AdRoll so your campaigns can act on it.

Creating Audience Segments

In your AdRoll dashboard, go to Audiences and click Website Audiences. From here you can create segments based on pages visited, number of visits, recency, and more. For Trimrly users, some practical segments to set up include: all visitors from short link pages, visitors who viewed your bio page but didn't click through to your main site, and visitors who reached your pricing or sign-up destination pages without completing a form.

AdRoll's Pixel Assistant tool also lets you create and validate these segments directly from your live pages, which is a faster approach than configuring them manually through the dashboard. You can launch Pixel Assistant from the Website Audiences section and it opens your site with the tool active alongside it.

Defining Conversion Goals

Go to Analytics > Conversions (or Segments and Conversions in some account versions) to set up your conversion actions. For URL-based conversions, you define a rule that fires when a visitor reaches a specific page, like one containing "/thank-you" or "/confirmed." Give each conversion a clear name that matches the goal it represents so your reporting stays readable as you scale up the number of campaigns.

How to Verify the AdRoll Pixel Is Working

Before running any live campaigns through AdRoll using Trimrly traffic, take a few minutes to confirm the pixel is actually firing.

The most direct method is the AdRoll Pixel Helper Chrome extension. Install it, visit one of your Trimrly short link redirect pages or bio pages, and the extension will show you whether the SmartPixel loaded and which Advertiser ID it detected. A green confirmation means the pixel is active. Any errors displayed point to a specific problem to fix, usually a mistyped ID or a formatting issue with the combined string.

For a deeper check, use AdRoll's built-in Pixel Assistant. Log in to your AdRoll account, go to Website Audiences, and launch Pixel Assistant. Enter your Trimrly page URL and the tool will tell you whether the pixel is installed correctly on that page, and flag any pages missing the pixel that are currently being targeted by active campaigns.

If you check AdRoll's website analytics and see recent visitor activity from your Trimrly pages appearing in the data, that's confirmation the connection is working. Give it a few minutes after your first visit before expecting data to show up.

Important Notes Before You Start

• You must combine both IDs with a forward slash. Trimrly expects the format adroll_adv_id/adroll_pix_id. Entering only one of the two values, or formatting them incorrectly, will prevent the pixel from loading.
• Both strings are case-sensitive and alphanumeric. Copy them directly from AdRoll's pixel code view rather than typing them by hand. A single wrong character breaks the entire connection.
• Do not paste the full JavaScript snippet. Trimrly handles the script wrapper. All you need are the two ID values combined, not the full pixel code from AdRoll.
• Allow a few minutes for data to appear. After adding the pixel in Trimrly and visiting your pages, check AdRoll's website analytics a few minutes later. Unlike some platforms, AdRoll typically processes and displays initial visitor data relatively quickly.
• Avoid running duplicate instances of the pixel on the same pages. If you're also managing the AdRoll SmartPixel through Google Tag Manager connected to Trimrly, don't add a second instance through the standalone AdRoll slot on the same pages. Duplicate pixel fires inflate your audience counts and distort your attribution data.
• Privacy consent requirements apply. AdRoll supports consent-based pixel firing for GDPR and CCPA compliance. If you're targeting visitors from the EU, UK, or California, make sure your cookie consent setup is in place and that the AdRoll pixel is gated behind the appropriate consent category before firing.
• Don't exclude converters from active retargeting campaigns. One of AdRoll's most valuable features is the ability to suppress converted visitors from seeing acquisition ads. Once your pixel is set up and conversions are defined, create a suppression audience of recent converters and exclude them from campaigns targeting cold prospects to avoid wasted impressions on users who already completed the goal.

Why Connect AdRoll Pixel with Trimrly?

AdRoll's core value is cross-channel reach from a single audience source. Once the SmartPixel is collecting visitor data from your Trimrly pages, that same audience can be retargeted across display networks covering millions of websites, Meta platforms, TikTok, Pinterest, email sequences, and Connected TV, all without rebuilding separate audiences in each channel.

For brands that run retargeting across more than two or three platforms, this consolidation matters. Managing separate retargeting audiences in Meta, Google, and TikTok simultaneously means duplicated effort, fragmented reporting, and audiences that don't stay in sync. AdRoll handles all of them from one pixel and one dashboard.

Here's how that plays out across different Trimrly use cases:

• Short links in paid ads or social posts. Every user who clicks a Trimrly short URL and lands on your redirect page gets added to your AdRoll website audience. They can then be retargeted with follow-up display or social ads across AdRoll's network without any additional setup.
• Bio pages as retargeting entry points. Your Trimrly bio page can become an audience-building touchpoint. Every visit fires the SmartPixel. You can segment those visitors by which links they clicked, then serve them ads on other channels based on their specific interest signals.
• QR codes at physical events or in print campaigns. Placing a Trimrly QR code on packaging, printed materials, or event displays lets AdRoll capture offline-sourced audiences. Those QR scanners get added to your retargeting pool the moment they land on the Trimrly redirect page, bridging the gap between physical and digital campaign data.
• Building lookalike audiences from real visitors. Once your pixel has collected enough data from Trimrly traffic, AdRoll can generate lookalike audiences based on the behavioral patterns of your actual visitors. This lets you expand reach to new prospects who share characteristics with the users who engaged most with your content, without relying purely on interest-based or demographic targeting.
• Cross-channel attribution reporting. AdRoll's reporting consolidates performance data from all channels it runs, so you can see how display, social, and email retargeting touchpoints work together to produce conversions. For Trimrly campaigns that span multiple channels, this gives you a cleaner picture of total impact than looking at each channel's reporting in isolation.

If you have questions about the setup or run into any issues, the Trimrly team is ready to help. Contact us here and we'll get back to you quickly.

Read the official AdRoll Pixel documentation